10 Underrated Cities to Visit Before They’re Famous
In a world where travel trends swing fast and Instagram hotspots get saturated overnight, there’s magic in slipping off the well-trodden path. These 10 underrated cities still offer raw charm, fewer crowds, and unforgettable discoveries — the kind of places you’ll want to tell people about before they become famous.
1. Kotor, Montenegro

Nestled among steep mountains and a fjord-like bay, Kotor feels like a fantasy come to life. The medieval old town brims with narrow alleyways, stone walls, and hidden squares. Climb the fortress for sweeping views over the Adriatic, and wander until the lampposts come on at dusk.
Overview & Location
- Kotor is a coastal town in Montenegro, located on the Bay of Kotor (Boka Kotorska), on the Adriatic Sea.
2. Luang Prabang, Laos

This UNESCO‑listed city enchants with atmospheric temples, colonial architecture, and a laid-back riverfront. In the mornings, saffron-robed monks receive alms in silent processions — one of the most peaceful rituals you can witness.
Don’t miss: Kuang Si Falls and night markets.
Key Landmarks and Attractions
- Wat Xieng Thong: A historic temple known for its elaborate Tree of Life mosaic.
- Royal Palace Museum: Also known as Haw Kham, it showcases a blend of Lao and French architectural styles and houses historical items.
3. Ghent, Belgium

Often overshadowed by Bruges or Brussels, Ghent is a delight for culture lovers. Gothic spires, riverside cafes, street art, and a thriving arts scene give it a youthful energy. Take a boat ride through the canals or explore hidden courtyards.
Top Reasons to Visit Ghent
- Medieval artistic masterpieces: Ghent is home to the “Adoration of the Mystic Lamb” by the Van Eyck brothers, a significant religious painting from the late medieval era. The city’s churches also hold numerous other treasures.
4. Timisoara, Romania

Dubbed “Little Vienna,” Timișoara offers elegant architecture, lush public squares, and a multicultural flair. It was named a European Capital of Culture (2023), so it’s gaining recognition — visit now while it’s still quiet.
Timișoara, Romania, boasts several famous destinations that attract tourists with their rich history and vibrant culture. Here are some of the top attractions:
- Union Square (Piața Unirii): A baroque-era plaza in the heart of Timișoara, featuring a central park with a fountain and surrounded by restaurants, pubs, and cafes. The square is framed by colorful buildings and two cathedrals in different architectural styles.
- Victory Square (Piața Victoriei): A historical landmark known for its impressive architecture and role in the city’s history. Here, you can admire buildings, visit the Museum of the Revolution, relax in the park, and attend events. The square is home to the National Opera and the Orthodox Metropolitan Cathedral.
5. Chefchaouen, Morocco

The “Blue Pearl” of Morocco, this town is famous for its vivid blue buildings and mountain backdrop. The calm alleys, local crafts, and surrounding Rif Mountains make it a dreamy place for slow exploration.
Key Attractions:
- The Old Medina: The heart of Chefchaouen, where you can experience the “blue life” with its blue-painted walls, narrow alleys, and friendly locals. It’s perfect for leisurely strolls and photography.
- Place Outa el Hammam: Located in the center of the old medina, this square is ideal for relaxing and enjoying the surrounding architecture. You’ll find the Kasbah, hotels, and restaurants here.
6. Turin, Italy

Italy’s north sometimes overshadows Turin, but that’s to its advantage. Elegant boulevards, historic cafés, Baroque palaces, and a superb food and wine culture await. It’s sophisticated without the tourist crowds.
Turin, Italy, offers a wealth of attractions for tourists. Here are some of the top visited places:
- Museo Egizio (Egyptian Museum): This museum is dedicated to ancient Egyptian culture and art. Its collection has garnered international interest and is considered one of the most important museums of its kind worldwide. The Museo Egizio is the second largest Egyptian museum in the world, with over 30,000 artifacts.
- Museo Nazionale dell’Automobile (National Automobile Museum): This museum presents the history of the automobile’s development, from its earliest creations to modern innovations.
7. Ljubljana, Slovenia

This green capital blends fairytale charm, riverside cafés, a walking-friendly city center, and forested hills as a backdrop. It’s small enough to explore on foot but rich in character.
Ljubljana, the capital of Slovenia, offers a variety of attractions that blend historical charm with modern vibrancy. Here are some key places to visit:
- Ljubljana Castle: A medieval fortress atop a hill, offering panoramic views of the city. It can be accessed by foot or via a funicular. The castle complex includes a museum, chapel, and various exhibitions.
- Tivoli Park: Ljubljana’s largest park, featuring gardens, avenues, and a direct path leading into the Rožnik Hill forest. Within the park, you can find the Tivoli Castle, which functions as an art center.
8. Valparaíso, Chile

Colorful hillside neighborhoods, vintage funiculars, street art at every turn — Valparaíso is creative and bohemian. Stay awhile, wander, and let the city’s soul unwind you.
Valparaíso, Chile, is a vibrant port city known for its colorful buildings, bohemian culture, and stunning coastal views. Here are some of its key attractions:
- Hills (Cerros): Valparaíso is famous for its numerous hills, each offering unique views and experiences. Cerro Concepción and Cerro Alegre are particularly well-known for their street art, historic homes, and cultural atmosphere. You can explore these hills via stairways or by using the historic elevators.
- Historic Elevators (Ascensores): These antique elevators, declared historic monuments, provide both transportation and panoramic views of the bay. The Ascensor Concepción is the oldest, dating back to 1883. In total, there are 15 operating elevators, including Ascensor Barón, Ascensor Polanco, and Ascensor El Peral.
9. Puebla, Mexico

Full of colonial charm, ornate churches, colorful tiles, and world-class cuisine (hello, mole poblano). Close to Mexico City but worlds apart in pace and atmosphere.
Puebla, Mexico, offers a rich blend of colonial architecture, culture, and cuisine, making it a must-visit destination. The historic center is a UNESCO World Heritage site, featuring numerous colonial buildings adorned with colorful Talavera tiles.
Key Attractions in Puebla:
- Zócalo (Main Square): The heart of Puebla, surrounded by the Municipal Palace and the Cathedral, is framed by arcaded buildings housing cafes, restaurants, and shops. It’s a great place to relax, people-watch, and enjoy the city’s vibrant atmosphere. In the evenings, the Town Hall’s facade becomes the backdrop for a colorful video mapping show.
- Puebla Cathedral: Dominating the south side of the Zócalo, the Puebla Cathedral is a blend of architectural styles, including Herrerian, Neoclassical, and Baroque. Officially named Basílica Catedral Metropolitana de Nuestra Señora de la Purísima Concepción, it was built in the 16th and 17th centuries.
10. Gjirokastër, Albania

A UNESCO town of stone houses and Ottoman-era architecture, Gjirokastër perches in the mountains like a piece of living history. Explore its fortress, cobbled lanes, and hearty Albanian hospitality.
Key attractions in Gjirokastër:
- Gjirokastër Castle: Dominating the city’s skyline, this large castle offers panoramic views and a glimpse into the city’s past. Originally built in the 12th century, it was expanded by the Ottomans and later used as a prison during the communist era. Inside, you’ll find the Gjirokastër Museum, which provides insights into Albanian life through the ages. An American military plane with a Cold War origin story is also on display.
- Old Town: Wander through the cobbled streets of the UNESCO-listed old town to experience the unique Ottoman architecture. The Old Bazaar, located beneath the castle walls, features cobblestone streets and historic houses.
Why Visit These Cities Now
- They’re quieter: You’ll enjoy more breathing room, meaningful conversations with locals, and spontaneous discoveries.
- More authentic experiences: These cities haven’t been fully commercialized, so local traditions, food, and heritage still feel alive.
- Better value: Lower crowd pressure often means more reasonable prices for lodging, food, and transport.
- You’ll get ahead of the curve: Be one of the few who can say, “I was there before everyone else.”
Tips for Traveling to Hidden Gems
- Support local businesses — boutique cafés, family‑run guesthouses, artisans.
- Research local customs and timing (festivals, siestas, public holidays).
- Use local transport or walking — often the best way to soak in the city vibe.
- Stay longer than you think you need — these cities are best savored slowly.
- Bring flexible plans — some attractions may have limited hours or be lesser known.













Photo by Quang Nguyen Vinh on Pexel
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